Using PLS-SEM : Issues and Research Opportunities

Sarstedt, MarkoMarkoSarstedtRingle, Christian M.Christian M.Ringle2019-12-182019-12-182012-08Academy of Marketing Science (AMS) World Marketing Congress 2012http://hdl.handle.net/11420/4214enWirtschaftUsing PLS-SEM : Issues and Research OpportunitiesConference Presentation