The Relationship between Customer Satisfaction and Loyalty : new Insights into the Role of Customer Heterogeneity

Ringle, Christian M.Christian M.RingleSchirmer, NadineNadineSchirmerFeistel, Matthias S. G.Matthias S. G.Feistel2019-12-132019-12-132015http://hdl.handle.net/11420/4086enWirtschaftThe Relationship between Customer Satisfaction and Loyalty : new Insights into the Role of Customer HeterogeneityConference PresentationOther