Ringle, Christian M.Christian M.RingleSchirmer, NadineNadineSchirmerFeistel, Matthias S. G.Matthias S. G.Feistel2019-12-132019-12-132015-062nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users 2015http://hdl.handle.net/11420/4086enWirtschaftThe Relationship between Customer Satisfaction and Loyalty : new Insights into the Role of Customer HeterogeneityConference Presentation