Shen, XinXinShen2006-01-262006-01-262002http://tubdok.tub.tuhh.de/handle/11420/94Structuring the innovation process and managing multifunctional teams is a basic prerequisite successful innovation. A well-structured process gives the possibility to implement effective multifunctional teamwork. Meanwhile, multifunctional teamwork helps to optimise and accomplish the innovation process.<br /> Organizational support is necessary to achieve effective teamwork. Designing or changing the organizational structures for multifunctional collaboration is an important issue. Changing the system of performance measurement and setting up a multifunctional organizational culture gives employees strong signals that multifunctional integration is encouraged.enhttp://rightsstatements.org/vocab/InC/1.0/product developmentinnovation processmultifunctional teamWorking Paper2006-01-26urn:nbn:de:gbv:830-opus-150010.15480/882.92Forschung und EntwicklungProduktentwicklungInnovationsprozessTeamworkMultifunktionalität11420/9410.15480/882.92930767968Working Paper