Eckert, AlexandraAlexandraEckertGrothmann, LeonLeonGrothmannMeyer, MatthiasMatthiasMeyerStindt, ChristianChristianStindt2025-10-272025-10-272025-06-051st Annual Meeting of the United Nations University Hubs 2025https://hdl.handle.net/11420/58060Sustainability is one of the greatest challenges of our time. Despite technological advances, human behavior often remains unsustainable, even when acting sustainably would be more beneficial in the long run. Research shows that human behavior is strongly influenced by social norms — unwritten rules that define acceptable conduct within groups (Bicchieri, 2006). Such norms shape actions through role models (Bicchieri & Funcke, 2018), peer pressure, social learning, sanctions, and expectations (Bicchieri, 2006; Cialdini & Goldstein, 2004). We are creating an immersive 'virtual lab‘ designed for workshops, online formats, and training sessions. This lab will use interactive computer simulations to demonstrate how group dynamics and social norms influence behavior. Participants can provide anonymous inputs regarding their preferences and behaviors, which are integrated into real-time simulations. This approach allows for immediate feedback on how individual actions impact group behavior, revealing the conditions under which sustainable practices can become the norm. The virtual lab also explores the impact of network effects, helping participants understand the complexity of social influence on sustainable actions.enhttps://creativecommons.org/licenses/by-sa/4.0/social normvirtual labsimulationsustainabilitysocial influenceworkshopSocial Sciences::363: Other Social Problems and Services::363.7: Environmental ProblemsSocial Sciences::302: Social InteractionConference Poster not in Proceedingshttps://doi.org/10.15480/882.1601510.15480/882.16015Conference Poster