A New Segmentation Method for PLS-SEM Using Iterative Reweighted Regressions

Schlittgen, RainerRainerSchlittgenSarstedt, MarkoMarkoSarstedtRingle, Christian M.Christian M.Ringle2019-12-182019-12-182014-0817th Academy of Marketing Science World Marketing Congress, (AMS) 2014http://hdl.handle.net/11420/4177enWirtschaftA New Segmentation Method for PLS-SEM Using Iterative Reweighted RegressionsConference Presentation