Improving the use of PLS-SEM for (business) marketing research : when to use it and recommendations on common and advanced modeling issues

Guenther, PeterPeterGuentherGuenther, MiriamMiriamGuentherRingle, Christian M.Christian M.RingleZaefarian, GhasemGhasemZaefarianCartwright, SeverinaSeverinaCartwright2022-01-172022-01-1720214th Industrial Marketing Management Summit (2021)http://hdl.handle.net/11420/11487enWirtschaftImproving the use of PLS-SEM for (business) marketing research : when to use it and recommendations on common and advanced modeling issuesConference PresentationPresentation