2020-08-192020-08-192011Journal of Marketing Theory and Practice ; Vol. 19, No. 2, SPRING 2011, Special Issuehttp://hdl.handle.net/11420/7104en1069-6679Journal of marketing theory and practice2011Association of Marketing Theory and PracticeWirtschaftThe use of Partial Least Squares (PLS) to address marketing management topicsJournal Articlehttps://www.jstor.org/stable/i23033531Hair, Joseph F.Joseph F.HairRingle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedtJournal Article