Herstatt, CorneliusCorneliusHerstatt1151616860000-0001-5585-1169Marwede, MalteMalteMarwede2020-04-232020-04-232017Springer Gabler, Forschungs-/Entwicklungs-/Innovations-Management; Research: (2017)http://hdl.handle.net/11420/5837enWirtschaftTechnikProduct development for distant target groups : an experimental study for the silver marketDoctoral ThesisKoller, HansHansKollerOther