2023-06-252023-06-25https://tore.tuhh.de/handle/11420/16891Dealing with and developing opportunities seems to be of utmost importance for all businesses. Why? – Because the recognition and exploitation of opportunities is one of the biggest steps in every business. Despite its importance, the focus on opportunities and their recognition has been neglected so far. Specifically, previous one-dimensional explanations lack a deeper understanding and investigation of the entrepreneurial process in a connected world. With this project, we aim for a realistic depiction of the circular process between the environment and the entrepreneur along the entire entrepreneurial process, from opportunity up to an active business. By providing real-life insights on business model developments emerging from a continuous and dual interaction, we contribute to management research and entrepreneurship research particularly.