Sarstedt, MarkoMarkoSarstedtRingle, Christian M.Christian M.RingleHair, Joseph F.Joseph F.Hair2019-12-132019-12-132017Handbook of Market Research, 1-40http://hdl.handle.net/11420/4066Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating (complex) path models with latent variables and their relationships. Building on an introduction of the fundamentals of measurement and structural theory, this chapter explains how to specify and estimate path models using PLS-SEM. Complementing the introduction of the PLS-SEM method and the description of how to evaluate analysis results, the chapter also offers an overview of complementary analytical techniques. An application of the PLS-SEM method to a well-known corporate reputation model using the SmartPLS 3 software illustrates the concepts.enPartial least squaresPLSPLS path modeling PLS-SEMSEMVariance-based structural equation modelingWirtschaftBook Part10.1007/978-3-319-05542-8_15-178-3-319-05542-8Other