Ahrholdt, Dennis C.Dennis C.AhrholdtHöck, ClaudiaClaudiaHöckRingle, Christian M.Christian M.Ringle2019-12-182019-12-182011-0633rd INFORMS Marketing Science Conference 2011http://hdl.handle.net/11420/4216enWirtschaftThe Consumption of Live Sporting Events : Satisfaction of Very Important FansConference Presentation