Beckmann, AnneAnneBeckmannKleineidam, JuliaJuliaKleineidamStraube, FrankFrankStraube2020-11-272020-11-272020-09-23Hamburg International Conference of Logistics (HICL) 29: 852-873 (2020)http://hdl.handle.net/11420/7994Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a guideline for developing effec-tive fulfilment concepts for online food supply chains in the future. Methodology: Based on industry performance indexes as well as an extensive search via the google search engine about 20 case studies on online food fulfilment con-cepts are identified. The case studies are evaluated using a performance measure-ment concept. Information from the highest performing companies is used to deduct success factors for good practices in online food fulfilment. Findings: Three main groups of suppliers were identified: Full-range provider, niche suppliers (selective assortment with a specific focus) and supplier of cooking boxes. The fulfilment concept of online grocery retailers is described using thirteen catego-ries. Three success factors could be derived: Reduction of complexity, focus on online fulfilment, and offering a unique product-service mix. Originality: This paper contributes to the research areas of e-commerce and of lo-gistics and supply chain management, especially online food supply chains. In this area only little original scientific research exists. Also, the approach of using second-ary case studies is relatively new in this area of research and has yielded interesting results.enhttps://creativecommons.org/licenses/by-sa/4.0/LogisticsIndustry 4.0DigitalizationInnovationSupply Chain ManagementArtificial IntelligenceData ScienceWirtschaftConference Paper10.15480/882.3112https://www.epubli.de/shop/buch/Data-Science-and-Innovation-in-Supply-Chain-Management-Wolfgang-Kersten-9783753123462/10604710.15480/882.3112Kersten, WolfgangWolfgangKerstenBlecker, ThorstenThorstenBleckerRingle, Christian M.Christian M.RingleConference Paper