"Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovations

Tiwari, RajnishRajnishTiwariHerstatt, CorneliusCorneliusHerstatt2013-10-302013-10-302013http://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_76.pdf770655114http://tubdok.tub.tuhh.de/handle/11420/1145High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.enhttp://doku.b.tu-harburg.de/doku/lic_mit_pod.phpFrugale InnovationenReverse InnovationSchwellenländerIndienChinafrugal innovationreverse innovationemerging marketsIndiaChina"Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovationsWorking Paper2013-11-01urn:nbn:de:gbv:830-tubdok-1241010.15480/882.114311420/114510.15480/882.1143930768884Working Paper