Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions

Ringle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedtSchlittgen, RainerRainerSchlittgenTaylor, Charles R.Charles R.Taylor2019-12-182019-12-182010-09Global Marketing Conference of the KAMS 2010http://hdl.handle.net/11420/4226enWirtschaftUsing Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity AssumptionsConference Presentation