Hair, Joseph F.Joseph F.HairRingle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedt2019-12-122019-12-122011Journal of Marketing Theory and Practice 19 (2): 135-137 (2011)http://hdl.handle.net/11420/4052en1069-6679Journal of marketing theory and practice20112135137Allgemeines, WissenschaftThe Use of Partial Least Squares (PLS) to Address Marketing Management TopicsJournal ArticleOther