Sankowski, OlgaOlgaSankowskiKrause, DieterDieterKrause2024-06-142024-06-142024-05Proceedings of the Design Society 4: 335-344 (2024)https://hdl.handle.net/11420/47859Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.en2732-527X2024335344Cambridge University Presshttps://creativecommons.org/licenses/by-nc-nd/4.0/early design phaseexternal varietyhuman-centred designvariant managementTechnology::658: MarketingTechnology::620: EngineeringTechnology::650: Management, Public RelationsConference Paper10.15480/882.968310.1017/pds.2024.3610.15480/882.9683Conference Paper