Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data

Rigdon, Edward E.Edward E.RigdonGudergan, SiegfriedSiegfriedGuderganRingle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedt2019-12-182019-12-182010http://hdl.handle.net/11420/4225enWirtschaftResponse-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index DataConference PresentationOther