Waldner, Carolin JohannaCarolin JohannaWaldnerSchrage, StephanieStephanieSchrageRasche, AndreasAndreasRasche2024-06-062024-06-062022-0682nd Annual Meeting of the Academy of Management (AOM 2022)https://hdl.handle.net/11420/47772Despite significant advances afforded by recent insights into the coexistence of multiple paradoxes, we still know little about the precise ways in which multiple intertwined or knotted paradoxes relate to one another. In particular, scholars have not yet studied how differences in the perceived intensity of paradoxes influence the development of paradox knots. We draw on a longitudinal qualitative case study of a German development NGO operating in Uganda to elucidate and elaborate upon the knotted nature of two paradoxes faced by this NGO, namely a means-end paradox and an identity elasticity paradox. Our analysis shows how the intensity of these two knotted paradoxes developed inversely, with the NGO’s response to the means-end paradox amplifying the identity elasticity paradox and its response to the identity elasticity paradox mitigating the means-end paradox. Based on these findings, we extend the literature on paradox knots in two ways. First, we show how knotted paradoxes can be asymmetrically aligned, with each alternately amplifying or mitigating the intensity of the other over time. Second, we show that paradox knots need to be understood as temporary and unstable phenomena that can both emerge and decline – or “fade in” and “fade out” – in their effects.en2151-656120221Social Sciences::330: EconomicsConference Paper10.5465/AMBPP.2022.114Conference Paper