New Insights on the Relationship between Customer Satisfaction and Loyalty

Schirmer, NadineNadineSchirmerRingle, Christian M.Christian M.Ringle2019-12-182019-12-182013-0735th ISMS Marketing Science Conference 2013http://hdl.handle.net/11420/4203enWirtschaftNew Insights on the Relationship between Customer Satisfaction and LoyaltyConference Presentation