Consumers’ purchasing behavior of Cradle-to-Cradle™ products : the role of trust and supply chain perceptions

Damberg, SvenjaSvenjaDambergFritz, Morgane M. C.Morgane M. C.FritzBozic, KaterinaKaterinaBozicSaari, Ulla A.Ulla A.Saari2022-08-082022-08-082022-0729th Innovation and Product Development Management Conference (IPDMC 2022): (2022)http://hdl.handle.net/11420/13411enWirtschaftTechnikIngenieurwissenschaftenIndustrielle FertigungConsumers’ purchasing behavior of Cradle-to-Cradle™ products : the role of trust and supply chain perceptionsConference Paper not in ProceedingsOther