Ting, HiramHiramTingCheah, Jun HwaJun HwaCheahLim, Xin JeanXin JeanLimRingle, Christian M.Christian M.RingleLiu, YideYideLiuLeong, Choi MengChoi MengLeong2021-09-062021-09-062021-07-30Young Consumers 22 (1): 1-9 (2021)http://hdl.handle.net/11420/10269en1758-7212Young consumers2021119Emerald Group Publishing Limitedyoung consumers’ behaviourlifestylesbehavioural patternsWirtschaftAre they all the same? : A rethink of young consumers through the lens of generation theoriesEditorial10.1108/YC-04-2021-997Other