2021-05-182021-05-182017978-3-319-46390-2978-3-319-46392-6http://hdl.handle.net/11420/9551India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.enlead marketsIndiaWirtschaftBook10.1007/978-3-319-46392-6https://link.springer.com/book/10.1007/978-3-319-46392-6#aboutHerstatt, CorneliusCorneliusHerstattTiwari, RajnishRajnishTiwariOther