Reinecke, PaulinePaulineReineckeWrona, ThomasThomasWronaKüberling-Jost, JillJillKüberling-Jost2023-01-032023-01-032022Academy of Management Proceedings 2022 (1): 221 (2022)http://hdl.handle.net/11420/14480The global waste problem constitutes one of our grand societal challenges and requires a sustainable transition of the economy. One way to achieve this transition is to move to a circular economy. Realizing such a transition encompasses multiple actors from politics, business and the society and a broad range of measures such as regulations, new business models and a change in consumption behavior. This research sets out to analyze how the realization of the circular economy is realized through the systematic interaction of a circular business model and multiple stakeholders. We draw on the literature on hybrid organizations and circular economy and develop a single case study of a circular startup that works towards reducing waste through interaction with its value network. We develop a conceptual model that illustrates how a social enterprise uses practices at multiple levels to address critical growth episodes and their associated hybridity challenges, contributing to a transition toward a circular economy. Our findings advance understanding of hybrid organizing as a multi-level phenomenon and the role of stakeholder interactions for circular transitions.en2151-656120221Academy of ManagementWirtschaftJournal Article10.5465/AMBPP.2022.221Journal Article