Lüthje, ChristianChristianLüthje2021-02-112021-02-112019-07-19Springer Gabler 978-3-658-27240-1: 145–158 (2020)http://hdl.handle.net/11420/8758enWirtschaftThe role of retailers as generators and mediators of new product ideasBook Parthttps://link.springer.com/chapter/10.1007/978-3-658-27241-8_11Book Chapter