Windheim, MarcMarcWindheimKrause, DieterDieterKrause2020-05-052020-05-052016DFX 2016: Proceedings of the 27th Symposium Design for X : 65-76 (2016)http://hdl.handle.net/11420/6037Modular product structure, respectively, platform definition is challenging for decision makers such as project managers or managers which are responsible for a product portfolio. Decisions with influence on modularity of the product family or the product portfolio have effects on internal and external variety and thus induce desired and non-desired effects in firms. This paper describes the problem of balancing effects induced by modularity and introduces modularity-induced opportunity cost as a perspective to the problem.enModularityPlatformPlatform designVariant managementTechnikConference PaperOther