Batora, MonaMonaBatoraAlmstedt, Kai PhilippKai PhilippAlmstedtHagedorn, LeaLeaHagedornRitzer, KatharinaKatharinaRitzerBursac, NikolaNikolaBursac2025-09-192025-09-19202535th CIRP Design 2025https://hdl.handle.net/11420/57469The growing complexity of product design poses a challenge for team management. Nudging, a targeted behavioral influence method, offers a potential tool to address this matter. This study explores how nudges can aid product developers in decision-making. A field study in the innovation management department in the home appliances industry identified effective nudges and their degree of contribution. A workshop format introduced managers to nudge design and use. Findings showed positive impacts of nudges, notably improving transparency, collaboration, and team awareness, proving to be a promising tool for managing complex innovation processes in practical application.en2212-82712025395400Elsevierhttps://creativecommons.org/licenses/by-nc-nd/4.0/Behavioral EconomicsDecision MakingInnovation ManagementNudgingProduct DevelopmentSocial Sciences::330: EconomicsTechnology::658: General Managament::658.5: Of ProductionConference Paperhttps://doi.org/10.15480/882.1590410.1016/j.procir.2025.08.06910.15480/882.15904Conference Paper