Hwang, HeungsunHeungsunHwangSarstedt, MarkoMarkoSarstedtCho, GyeongcheolGyeongcheolChoChoo, HosungHosungChooRingle, Christian M.Christian M.Ringle2023-04-182023-04-182023-03-30European Business Review 35 (3): 261-284 (2023-03-30)http://hdl.handle.net/11420/15197Purpose: The purpose of this paper is to present integrated generalized structured component analysis (IGSCA) as a versatile approach for estimating models that contain both components and factors as statistical proxies for the constructs. The paper sets out to discuss the how-tos of using IGSCA by explaining how to specify, estimate, and evaluate different types of models. The paper’s overarching aim is to make business researchers aware of this promising structural equation modeling (SEM) method. Design/methodology/approach: By merging works of literature from various fields of science, the paper provides an overview of the steps that are required to run IGSCA. Findings from conceptual, analytical and empirical articles are combined to derive concrete guidelines for IGSCA use. Finally, an empirical case study is used to illustrate the analysis steps with the GSCA Pro software. Findings: Many of the principles and metrics known from partial least squares path modeling – the most prominent component-based SEM method – are also relevant in the context of IGSCA. However, there are differences in model specification, estimation and evaluation (e.g. assessment of overall model fit). Research limitations/implications: Methodological developments associated with IGSCA are rapidly emerging. The metrics reported in this paper are useful for current applications, but researchers should follow the latest developments in the field. Originality/value: To the best of the authors’ knowledge, this is the first paper to offer guidelines for IGSCA use and to illustrate the method's application by means of the GSCA Pro software. The recommendations and illustrations guide researchers who are seeking to conduct IGSCA studies in business research and practice.en0955-534X20233261284Common factorsComponentsIGSCAIntegrated generalized structured component analysisStructural equation modelingJournal Article10.1108/EBR-11-2022-0224Other