Wrona, ThomasThomasWronaLadwig, Tina JessicaTina JessicaLadwigGunnesch, MarkusMarkusGunnesch2020-05-082020-05-082013-08-16European Management Journal 6 (31): 697-705 (2013)http://hdl.handle.net/11420/6095This paper should set the frame for the management focus by introducing the cognitive perspective in management research. The cognitive view has become a considerable perspective in describing and explaining strategic processes and significant advances have been provided especially in the last decade. However, the primary concern of cognitive-oriented strategy process research is still on strategic decision-making and therefore lags behind encompassing conceptional developments in process research. By drawing on the "genesis" approach of Kirsch, this paper develops a framework for explaining the formation of shared strategic orientations from a socio-cognitive perspective, which should broaden the "dominant research design". © 2013.en0263-237320136697705Elsevier ScienceManagerial and organizational cognitionStrategic cognitionStrategy formationWirtschaftJournal Article10.1016/j.emj.2013.07.005Other