TUHH Open Research
Help
  • Log In
    New user? Click here to register.Have you forgotten your password?
  • English
  • Deutsch
  • Communities & Collections
  • Publications
  • Research Data
  • People
  • Institutions
  • Projects
  • Statistics
  1. Home
  2. TUHH
  3. Publications
  4. The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
 
Options

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Citation Link: https://doi.org/10.15480/882.9697
Publikationstyp
Journal Article
Date Issued
2024-02-08
Sprache
English
Author(s)
Hair, Joseph F.  
Sharma, Pratyush Nidhi  
Sarstedt, Marko  
Ringle, Christian M.  orcid-logo
Management und Entscheidungswissenschaften W-9  
Liengaard, Benjamin Dybro  
TORE-DOI
10.15480/882.9697
TORE-URI
https://hdl.handle.net/11420/47878
Journal
European journal of marketing  
Volume
58
Issue
13
Start Page
30
End Page
55
Citation
European Journal of Marketing 58 (13): 30-55 (2024)
Publisher DOI
10.1108/EJM-04-2023-0307
Scopus ID
2-s2.0-85184476011
Publisher
Emerald
Purpose: The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach: The authors rely on prior literature as well as empirical illustrations and a simulation study to assess the efficacy of equal weights estimation and the CEI. Findings: The results show that the CEI lacks discriminatory power, and its use can lead to major differences in structural model estimates, conceals measurement model issues and almost always leads to inferior out-of-sample predictive accuracy compared to differentiated weights produced by PLS-SEM. Research limitations/implications: In light of its manifold conceptual and empirical limitations, the authors advise against the use of the CEI. Its adoption and the routine use of equal weights estimation could adversely affect the validity of measurement and structural model results and understate structural model predictive accuracy. Although this study shows that the CEI is an unsuitable metric to decide between equal weights and differentiated weights, it does not propose another means for such a comparison. Practical implications: The results suggest that researchers and practitioners should prefer differentiated indicator weights such as those produced by PLS-SEM over equal weights. Originality/value: To the best of the authors’ knowledge, this study is the first to provide a comprehensive assessment of the CEI’s usefulness. The results provide guidance for researchers considering using equal indicator weights instead of PLS-SEM-based weighted indicators.
Subjects
CEI
Composite equivalence index
Equal weights
Measurement model
Partial least squares
PLS-SEM
Structural equation modeling
DDC Class
330: Economics
Lizenz
https://creativecommons.org/licenses/by/4.0/
Loading...
Thumbnail Image
Name

10-1108_EJM-04-2023-0307.pdf

Type

Main Article

Size

2.28 MB

Format

Adobe PDF

TUHH
Weiterführende Links
  • Contact
  • Send Feedback
  • Cookie settings
  • Privacy policy
  • Impress
DSpace Software

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science
Design by effective webwork GmbH

  • Deutsche NationalbibliothekDeutsche Nationalbibliothek
  • ORCiD Member OrganizationORCiD Member Organization
  • DataCiteDataCite
  • Re3DataRe3Data
  • OpenDOAROpenDOAR
  • OpenAireOpenAire
  • BASE Bielefeld Academic Search EngineBASE Bielefeld Academic Search Engine
Feedback