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  4. Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
 
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Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial

Citation Link: https://doi.org/10.15480/882.16905
Publikationstyp
Review Article
Date Issued
2026-03-02
Sprache
English
Author(s)
Margalina, Vasilica Maria  
Kreienbaum, Charlotte  
Management und Entscheidungswissenschaften W-9  
Hair, Joseph F.  
Becker, Jan-Michael  
Ringle, Christian M.  orcid-logo
Management und Entscheidungswissenschaften W-9  
TORE-DOI
10.15480/882.16905
TORE-URI
https://hdl.handle.net/11420/62306
Journal
Journal of marketing analytics  
Citation
Journal of Marketing Analytics (in Press): (2026)
Publisher DOI
10.1057/s41270-026-00466-2
Scopus ID
2-s2.0-105032162270
Publisher
Palgrave Macmillan
This tutorial and case study provides a comprehensive, step-by-step guide to conducting multiple and logistic regression analyses using SmartPLS 4. Although SmartPLS is primarily known for partial least squares structural equation modeling (PLS-SEM), its latest version includes features that enable researchers to perform and visualize regression analyses effectively. The tutorial introduces the theoretical foundations of both standard multiple and logistic regression, outlines the main stages of model specification and estimation, and demonstrates how to implement these analyses within the SmartPLS environment. Emphasis is placed on key analytical decisions, such as model design, assumption testing, interpretation of coefficients, and goodness-of-fit measures. Practical examples and graphical outputs are included to illustrate the implementation process and to enhance understanding of the results.
Subjects
Analysis
Application
Evaluation
Logistic regression
Multiple linear regression
SmartPLS
DDC Class
519: Applied Mathematics, Probabilities
001.4: Research
Funding(s)
Projekt DEAL  
Lizenz
https://creativecommons.org/licenses/by/4.0/
Publication version
publishedVersion
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s41270-026-00466-2.pdf

Type

Main Article

Size

3.84 MB

Format

Adobe PDF

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