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Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
Citation Link: https://doi.org/10.15480/882.16905
Publikationstyp
Review Article
Date Issued
2026-03-02
Sprache
English
TORE-DOI
Journal
Citation
Journal of Marketing Analytics (in Press): (2026)
Publisher DOI
Scopus ID
Publisher
Palgrave Macmillan
This tutorial and case study provides a comprehensive, step-by-step guide to conducting multiple and logistic regression analyses using SmartPLS 4. Although SmartPLS is primarily known for partial least squares structural equation modeling (PLS-SEM), its latest version includes features that enable researchers to perform and visualize regression analyses effectively. The tutorial introduces the theoretical foundations of both standard multiple and logistic regression, outlines the main stages of model specification and estimation, and demonstrates how to implement these analyses within the SmartPLS environment. Emphasis is placed on key analytical decisions, such as model design, assumption testing, interpretation of coefficients, and goodness-of-fit measures. Practical examples and graphical outputs are included to illustrate the implementation process and to enhance understanding of the results.
Subjects
Analysis
Application
Evaluation
Logistic regression
Multiple linear regression
SmartPLS
DDC Class
519: Applied Mathematics, Probabilities
001.4: Research
Publication version
publishedVersion
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Name
s41270-026-00466-2.pdf
Type
Main Article
Size
3.84 MB
Format
Adobe PDF