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The implementation of performance-oriented systems
Citation Link: https://doi.org/10.15480/882.1199
Other Titles
Die Implementierung von performanz-orientierten Systemen
Publikationstyp
Doctoral Thesis
Date Issued
2014
Sprache
English
Author(s)
Advisor
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
Hamburg
Examination Date
2014-03-26
TORE-DOI
The study at hand examines the strategic perspective of the emerging phenomenon of
performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT,
energy and chemical industries. In all four industries, firms have likewise implemented
a novel system-based offering recently, which is providing the performance of their
products for shared use. The existing literature that has already acknowledged the
phenomenon is fragmented across different areas of expertise. The emphasis of the
contributions resides on the operational level and a consistent strategic innovation
management perspective is absent. Thus, the study strives to synthesize the literature
into a larger perspective and provide a strategic rationale to explain the phenomenon.
The study follows an iterative, interpretative approach based on the methodological
foundations of Grounded Theory. The findings are based on semi-structured, qualitative
interviews with executives from twenty-seven system examples from four industries,
clarifying the motivation for and differences in system development. Items from the
substantive concept of dynamic capabilities and the juvenile strategy of superior
architectural knowledge are used in a novel approach for interpretation.
Based on the compiled data, the study derives ten founding propositions that delineate
the strategic characteristics of the case examples, composes a coherent framework and
identifies nine initial enabling factors that illustrate the context. The research reveals
that novel user preferences towards a higher elasticity of resource deployment have
facilitated the system development. The examined firms have integrated downward into
the use phase and explicitly met the identified demand in offering the performance of
several joint resources to the user instead of selling single complements. The created
value is protected through the implementation of a central platform. The governance of
the platform secures three types of hidden information; the capacity, the user demand
and the efficiency information. The information base in the platform determines the
firm's competitive advantage, as the incentive regime of a performance-oriented system
is inherently oriented towards resource efficiency. Thus, the implementing firms need
to continuously develop process innovations and systematically reduce slack of the
system components.
The study provides managerial guidance for future system developments, contributes a
novel perspective on the phenomenon and qualifies recent conceptual work on superior
architectural knowledge.
performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT,
energy and chemical industries. In all four industries, firms have likewise implemented
a novel system-based offering recently, which is providing the performance of their
products for shared use. The existing literature that has already acknowledged the
phenomenon is fragmented across different areas of expertise. The emphasis of the
contributions resides on the operational level and a consistent strategic innovation
management perspective is absent. Thus, the study strives to synthesize the literature
into a larger perspective and provide a strategic rationale to explain the phenomenon.
The study follows an iterative, interpretative approach based on the methodological
foundations of Grounded Theory. The findings are based on semi-structured, qualitative
interviews with executives from twenty-seven system examples from four industries,
clarifying the motivation for and differences in system development. Items from the
substantive concept of dynamic capabilities and the juvenile strategy of superior
architectural knowledge are used in a novel approach for interpretation.
Based on the compiled data, the study derives ten founding propositions that delineate
the strategic characteristics of the case examples, composes a coherent framework and
identifies nine initial enabling factors that illustrate the context. The research reveals
that novel user preferences towards a higher elasticity of resource deployment have
facilitated the system development. The examined firms have integrated downward into
the use phase and explicitly met the identified demand in offering the performance of
several joint resources to the user instead of selling single complements. The created
value is protected through the implementation of a central platform. The governance of
the platform secures three types of hidden information; the capacity, the user demand
and the efficiency information. The information base in the platform determines the
firm's competitive advantage, as the incentive regime of a performance-oriented system
is inherently oriented towards resource efficiency. Thus, the implementing firms need
to continuously develop process innovations and systematically reduce slack of the
system components.
The study provides managerial guidance for future system developments, contributes a
novel perspective on the phenomenon and qualifies recent conceptual work on superior
architectural knowledge.
Subjects
Produkt-Service-System
Dynamic Capability
Shareconomy
Business Model Innovation
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