Impacting the sensory experience of products : experimental studies on perceived quality

Publikationstyp
Doctoral Thesis
Date Issued
2018
Sprache
English
Author(s)
Cowen-Elstner, Christine  
Advisor
Lüthje, Christian  
Referee
Ihl, Christoph  
Title Granting Institution
Technische Universität Hamburg-Harburg
Place of Title Granting Institution
Hamburg
Examination Date
2017
Institut
Innovationsmarketing W-3  
TORE-URI
http://hdl.handle.net/11420/5752
Citation
Wiesbaden; Heidelberg : Springer Gabler (2018)
Publisher
Springer Gabler
DDC Class
330: Wirtschaft