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What makes a media entrepreneur? Factors influencing entrepreneurial intention of mass communication students
Publikationstyp
Journal Article
Date Issued
2020-09-01
Sprache
English
Author(s)
Volume
75
Issue
3
Start Page
321
End Page
334
Citation
Journalism and Mass Communication Educator 75 (3): 321-334 (2020)
Publisher DOI
Scopus ID
Publisher
SAGE Publications
Entrepreneurship and new venture creation are seen as important drivers of media industry’s change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities (N = 720), this study identifies critical factors that explain the entrepreneurial intention of today’s mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.
Subjects
career choice
entrepreneurship
journalism and mass communication education
personality type
quantitative research
students
survey
DDC Class
330: Economics
070: Journalism and Publishing
300: Social Sciences