Using partial least squares path modeling in advertising research : basic concepts and recent issues

Start Page
252
End Page
276
Citation
Edward Elgar 978-1-78100-104-2: 252-276 (2012)
Publisher DOI
10.4337/9781781001042.00023
Scopus ID
2-s2.0-84870393305
Publisher
Edward Elgar
ISBN of container
978-1-78100-104-2
978-1-84844-858-2
978-1-78347-601-5
DDC Class
330: Wirtschaft