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The Relationship between Customer Satisfaction and Loyalty : new Insights into the Role of Customer Heterogeneity
Publikationstyp
Conference Presentation
Date Issued
2015-06
Sprache
English
TORE-URI
Citation
2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users 2015
Contribution to Conference
DDC Class
330: Wirtschaft