The Relationship between Customer Satisfaction and Loyalty : new Insights into the Role of Customer Heterogeneity

Publikationstyp
Conference Presentation
Publikationsdatum
2015
Sprache
English
Author
Ringle, Christian M. orcid-logo
Schirmer, Nadine 
Feistel, Matthias S. G. 
Institut
Personalwirtschaft und Arbeitsorganisation W-9 
TORE-URI
http://hdl.handle.net/11420/4086
DDC Class
330: Wirtschaft