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A New Segmentation Method for PLS-SEM Using Iterative Reweighted Regressions
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A New Segmentation Method for PLS-SEM Using Iterative Reweighted Regressions
Basic Data Publication
Publikationstyp
Conference Presentation
Publikationsdatum
2014
Sprache
English
Author
Schlittgen, Rainer
Sarstedt, Marko
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4177
Publisher Version
Contribution to Conference
Academy of Marketing Science 17th Biennial World Marketing Congress, Lima, Peru
Content
DDC Class
330: Wirtschaft
