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  4. A multimethod SEM framework for analyzing models with latent variables
 
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A multimethod SEM framework for analyzing models with latent variables

Citation Link: https://doi.org/10.15480/882.16907
Publikationstyp
Journal Article
Date Issued
2026-03-10
Sprache
English
Author(s)
Hair, Joseph F.  
Sharma, Pratyush Nidhi  
Chin, Wynne W.  
Sarstedt, Marko  
Ringle, Christian M.  orcid-logo
Management und Entscheidungswissenschaften W-9  
TORE-DOI
10.15480/882.16907
TORE-URI
https://hdl.handle.net/11420/62308
Journal
Journal of global marketing  
Citation
Journal of Global Marketing (in Press): (2026)
Publisher DOI
10.1080/08911762.2026.2638909
Scopus ID
2-s2.0-105032550079
Publisher
Routledge
Structural equation modeling (SEM) is widely used to estimate relationships among latent variables and their indicator variables. While different approaches exist, researchers often rely on a single estimation tradition–factor-based or composite-based–despite their distinct assumptions, strengths, and limitations. This practice restricts the rigorous evaluation of structural models, particularly for theories that require both explanatory and predictive assessment. This article introduces a multimethod SEM framework that applies factor-based and composite-based estimators to the same model to assess the robustness of structural paths under alternative conceptual and statistical assumptions. We outline a workflow for implementing multimethod estimation and evaluating convergence and divergence in results. This multimethod SEM framework shifts attention from method allegiance to the empirical performance of the model, thereby improving theoretical inference, predictive assessment, and the overall credibility of SEM-based conclusions.
Subjects
Composite-based SEM
explanatory power
factor-based SEM
multimethod SEM
predictive power
structural equation modeling (SEM)
DDC Class
519: Applied Mathematics, Probabilities
001.4: Research
Lizenz
https://creativecommons.org/licenses/by/4.0/
Publication version
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