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The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
Citation Link: https://doi.org/10.15480/882.269
Publikationstyp
Book
Date Issued
2007
Sprache
English
Author(s)
TORE-DOI
Mobile Commerce has gained increasing acceptance amongst various sections
of the society in previous years. The reasons for its growth can be
traced back to technological and demographical developments that have
influenced many aspects of the socio-cultural behaviour in today’s world.
The need (and/or wish) for mobility seems to be the driving force behind
Mobile Commerce. The launch of UMTS technology has provided Mobile
Commerce with the necessary verve.
Mobile Financial Services build a cornerstone of Mobile Commerce.
They comprise of Mobile Payment and Mobile Banking. Mobile Banking,
the primary research object of this study, in turn consists of the following
sub-applications:
1. Mobile Accounting
2. Mobile Brokerage
3. Mobile Financial Information
Mobile Financial Information can be considered as an independent module
and offered as a stand-alone application. Each of the first two subapplications
is offered, in contrast, invariably in combination with information
services.
An empirical survey of the customer acceptance conducted under the
ambit of this study reveals large-scale interest in Mobile Banking. The customer
interest and the willingness to pay however vary for individual services.
It is therefore necessary to design offers taking cognizance of the
needs and wishes of relevant target groups.
Mobile Banking presents an opportunity for banks to retain their existing,
technology-savvy customer base by offering value-added, innovative
services and to attract new customers from corresponding sections of the
society. The customer survey provides evidence that such sections in the
meanwhile include the affluent and financially relevant groups of the society
in Germany. The time seems to be ripe to convert this non-negligible
customer interest into business-driving customer demand. A proactive attitude
on the part of the banks therefore seems to be recommendable.
Many banks in Germany have come to regard Mobile Banking as a necessary
tool for thwarting negative differentiation vis-à-vis rivals and to
foster/retain an innovative image. This self-reinforcing dynamism is expected
to gain currency in near-future so that Mobile Banking services could
soon advance to a standard product – on the lines of Online Banking – offered
by more or less each and every bank.
of the society in previous years. The reasons for its growth can be
traced back to technological and demographical developments that have
influenced many aspects of the socio-cultural behaviour in today’s world.
The need (and/or wish) for mobility seems to be the driving force behind
Mobile Commerce. The launch of UMTS technology has provided Mobile
Commerce with the necessary verve.
Mobile Financial Services build a cornerstone of Mobile Commerce.
They comprise of Mobile Payment and Mobile Banking. Mobile Banking,
the primary research object of this study, in turn consists of the following
sub-applications:
1. Mobile Accounting
2. Mobile Brokerage
3. Mobile Financial Information
Mobile Financial Information can be considered as an independent module
and offered as a stand-alone application. Each of the first two subapplications
is offered, in contrast, invariably in combination with information
services.
An empirical survey of the customer acceptance conducted under the
ambit of this study reveals large-scale interest in Mobile Banking. The customer
interest and the willingness to pay however vary for individual services.
It is therefore necessary to design offers taking cognizance of the
needs and wishes of relevant target groups.
Mobile Banking presents an opportunity for banks to retain their existing,
technology-savvy customer base by offering value-added, innovative
services and to attract new customers from corresponding sections of the
society. The customer survey provides evidence that such sections in the
meanwhile include the affluent and financially relevant groups of the society
in Germany. The time seems to be ripe to convert this non-negligible
customer interest into business-driving customer demand. A proactive attitude
on the part of the banks therefore seems to be recommendable.
Many banks in Germany have come to regard Mobile Banking as a necessary
tool for thwarting negative differentiation vis-à-vis rivals and to
foster/retain an innovative image. This self-reinforcing dynamism is expected
to gain currency in near-future so that Mobile Banking services could
soon advance to a standard product – on the lines of Online Banking – offered
by more or less each and every bank.
Subjects
Mobile Banking
Mobile Commerce
Mobile Kontoführung
Mobile Depotführung
Mobile Finanzdienste
Mobile Banking
Mobile Accounting
Mobile Brokerage
Mobile Commerce
Mobile Financial Services
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