Partial least squares structural equation modeling
Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating (complex) path models with latent variables and their relationships. Building on an introduction of the fundamentals of measurement and structural theory, this chapter explains how to specify and estimate path models using PLS-SEM. Complementing the introduction of the PLS-SEM method and the description of how to evaluate analysis results, the chapter also offers an overview of complementary analytical techniques. An application of the PLS-SEM method to a well-known corporate reputation model using the SmartPLS 3 software illustrates the concepts.
Partial least squares
PLS path modeling PLS-SEM
Variance-based structural equation modeling