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Changing the rules of the game : strategic institutionalization and legacy companies' resistance to new media
Publikationstyp
Journal Article
Date Issued
2016-01-01
Sprache
English
Author(s)
Volume
10
Start Page
2119
End Page
2139
Citation
International Journal of Communication 10 (): 2119-2139 (2016)
Scopus ID
Publisher
University of Southern California
Drawing from communication research, history, and organizational studies, this article uses a new, interdisciplinary approach to study how legacy media companies-understood as established players in a specific media sphere-respond to the emergence of new media. The article examines the example of copyright legislation in news, using two case studies from Germany on radio in the 1920s and online news aggregators today. The article combines historical archival research with other qualitative research methods to explore when and why contemporary transitions follow similar patterns to the past. Our results show that legacy media companies frequently engage in what we term "reactive resistance" to reconstitute their media environment. Rather than just fighting new media companies on their own turf, legacy media pursue what we call "strategic institutionalization" to consolidate their business models.
Subjects
Copyright
Disruption
Germany
Google
Legacy media
Legislation
New media
Old media
Radio
DDC Class
070: Journalism and Publishing
330: Economics
020: Library and Information Sciences