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The sticks and carrots of integrating users into product development
Publikationstyp
Journal Article
Date Issued
2011
Sprache
English
Volume
56
Issue
1
Start Page
21
End Page
39
Citation
International Journal of Technology Management 56 (1): 21-39 (2011)
Publisher DOI
Scopus ID
Publisher
Inderscience Enterprises Ltd.
Users can be a prolific source of innovation. Nonetheless, many firms remain reluctant to integrate users into new product development. This is partly attributable to an insufficient understanding of ways in which firms can influence user activity to reap its benefits while reducing potentially adverse side-effects. This paper investigates by which instruments firms can affect the cost and benefit expectations that users attach to innovation activities and thereby influence user activity in terms of its level and focus. The analysis relies on prior empirical findings on purposive user guidance by manufacturers. We conclude that companies can indeed affect user activity and advance propositions on optimal strategies. Our findings can inform scholarly debate on the contingency factors of user innovation activity. © 2011 Inderscience Enterprises Ltd.
Subjects
Benefits
Community-based innovation
Consistency
Contingency factors
Costs
Innovation effect
Innovation management
Manufacturer strategy
Marketing effect
Open innovation
User innovation
DDC Class
330: Economics