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"Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovations
Citation Link: https://doi.org/10.15480/882.1143
Publikationstyp
Working Paper
Date Issued
2013
Sprache
English
Author(s)
TORE-DOI
Number in series
76
Citation
http://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_76.pdf
High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Subjects
Frugale Innovationen
Reverse Innovation
Schwellenländer
Indien
China
frugal innovation
reverse innovation
emerging markets
India
China
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