Tackling the global waste problem as a multi-level process: the case of a circular startup

Volume
2022
Issue
1
Citation
82nd Annual Meeting of the Academy of Management (AOM 2022)
Contribution to Conference
82nd Annual Meeting of the Academy of Management, AOM 2022  
Publisher DOI
10.5465/AMBPP.2022.221
Scopus ID
2-s2.0-85188076992
ISSN
00650668
The global waste problem constitutes one of our grand societal challenges and requires a circular transition of the economy. Achieving such a transition involves a wide range of measures such as regulations, new business models and a change in consumer behavior, as well as multiple actors from politics, business and society. Based on a longitudinal single case study, we show how a circular startup uses interaction practices to progressively densify its business model, network interactions, and participation in societal discourse, and develop a multi-level process model of circular transition. Our findings advance understanding of stakeholder interactions for circular transitions.
DDC Class
330: Economics