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  4. A comparative study of the predictive power of component-based approaches to structural equation modeling
 
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A comparative study of the predictive power of component-based approaches to structural equation modeling

Publikationstyp
Journal Article
Date Issued
2023-05-30
Sprache
English
Author(s)
Cho, Gyeongcheol  
Sunmee, Kim  
Lee, Jonathan  
Hwang, Heungsun  
Sarstedt, Marko  
Ringle, Christian M.  orcid-logo
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/12350
Journal
European journal of marketing  
Volume
57
Issue
6
Start Page
1641
End Page
1661
Citation
European Journal of Marketing 57 (6): 1641-1661 (2023-05-30)
Publisher DOI
10.1108/EJM-07-2020-0542
Scopus ID
2-s2.0-85127311494
Publisher
Emerald
Purpose: Generalized structured component analysis (GSCA) and partial least squares path modeling (PLSPM) are two key component-based approaches to structural equation modeling that facilitate the analysis of theoretically established models in terms of both explanation and prediction. This study aims to offer a comparative evaluation of GSCA and PLSPM in a predictive modeling framework. Design/methodology/approach: A simulation study compares the predictive performance of GSCA and PLSPM under various simulation conditions and different prediction types of correctly specified and misspecified models. Findings: The results suggest that GSCA with reflective composite indicators (GSCAR) is the most versatile approach. For observed prediction, which uses the component scores to generate prediction for the indicators, GSCAR performs slightly better than PLSPM with mode A. For operative prediction, which considers all parameter estimates to generate predictions, both methods perform equally well. GSCA with formative composite indicators and PLSPM with mode B generally lag behind the other methods. Research limitations/implications: Future research may further assess the methods’ prediction precision, considering more experimental factors with a wider range of levels, including more extreme ones. Practical implications: When prediction is the primary study aim, researchers should generally revert to GSCAR, considering its performance for observed and operative prediction together. Originality/value: This research is the first to compare the relative efficacy of GSCA and PLSPM in terms of predictive power.
Subjects
Generalized structured component analysis
Partial least squares path modeling
Prediction
Simulation
Structural equation modeling
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