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How to specify, estimate, and validate higher-order constructs in PLS-SEM
Publikationstyp
Journal Article
Publikationsdatum
2019-06-21
Sprache
English
TORE-URI
Enthalten in
Volume
3
Issue
27
Start Page
197
End Page
211
Citation
Australasian Marketing Journal 27 (3): 197-211 (2019-08-01)
Publisher DOI
Scopus ID
Publisher
Australian & New Zealand Marketing Academy
Higher-order constructs, which facilitate modeling a construct on a more abstract higher-level dimension and its more concrete lower-order subdimensions, have become an increasingly visible trend in applications of partial least squares structural equation modeling (PLS-SEM). Unfortunately, researchers frequently confuse the specification, estimation, and validation of higher-order constructs, for example, when it comes to assessing their reliability and validity. Addressing this concern, this paper explains how to evaluate the results of higher-order constructs in PLS-SEM using the repeated indicators and the two-stage approaches, which feature prominently in applied social sciences research. Focusing on the reflective-reflective and reflective-formative types of higher-order constructs, we use the well-known corporate reputation model example to illustrate their specification, estimation, and validation. Thereby, we provide the guidance that scholars, marketing researchers, and practitioners need when using higher-order constructs in their studies.
Schlagworte
Hierarchical component models
Higher-order constructs
Partial least squares
Path modeling
PLS-SEM
Second-order constructs
DDC Class
330: Wirtschaft