Options
Towards a method for human-centred analysis of external variety
Citation Link: https://doi.org/10.15480/882.9683
Publikationstyp
Conference Paper
Publikationsdatum
2024-05
Sprache
English
Enthalten in
Volume
4
Start Page
335
End Page
344
Citation
Proceedings of the Design Society 4: 335-344 (2024)
Contribution to Conference
Publisher DOI
Scopus ID
Publisher
Cambridge University Press
Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.
Schlagworte
early design phase
external variety
human-centred design
variant management
DDC Class
658: Marketing
620: Engineering
650: Management, Public Relations
Loading...
Name
towards-a-method-for-human-centred-analysis-of-external-variety.pdf
Type
main article
Size
628.66 KB
Format
Adobe PDF