Exploring the acceptance of ubiquitous computing-based Information services in brick and mortar retail environments - an integration of UTAUT2 and media system dependency theory
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
The tendency of brick and mortar retailers to adopt digital technologies to assist the information search and evaluation of customers in brick and mortar retail referred to as in-store ubiquitous computing-based information technologies is growing. Yet, little is known about how customers would evaluate such technologies. In this dissertation, a context-specific model for the acceptance of the in-store ubiquitous computing-based information services is developed. UTAUT2 is modified and extended by germane user, service, and technology characteristics. A scenario-based survey study using PLS-SEM method is conducted to test the developed model. The results provide strong empirical support for the proposed model.