Options
Exploring the acceptance of ubiquitous computing-based Information services in brick and mortar retail environments - an integration of UTAUT2 and media system dependency theory
Citation Link: https://doi.org/10.15480/882.1721
Publikationstyp
Doctoral Thesis
Date Issued
2018
Sprache
English
Author(s)
Advisor
Referee
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
Hamburg
Examination Date
2018-06-19
TORE-DOI
The tendency of brick and mortar retailers to adopt digital technologies to assist the information search and evaluation of customers in brick and mortar retail referred to as in-store ubiquitous computing-based information technologies is growing. Yet, little is known about how customers would evaluate such technologies. In this dissertation, a context-specific model for the acceptance of the in-store ubiquitous computing-based information services is developed. UTAUT2 is modified and extended by germane user, service, and technology characteristics. A scenario-based survey study using PLS-SEM method is conducted to test the developed model. The results provide strong empirical support for the proposed model.
DDC Class
330: Wirtschaft
Loading...
Name
Sara_Kheiravar_Dissertation.pdf
Size
1.83 MB
Format
Adobe PDF