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Assessing India's lead market potential for cost‐effective innovations
Citation Link: https://doi.org/10.15480/882.1519
Publikationstyp
Journal Article
Date Issued
2012
Sprache
English
Author(s)
TORE-DOI
Volume
4
Issue
2
Start Page
97
End Page
115
Citation
Journal of Indian Business Research 2 (4): 97-115 (2012)
Publisher DOI
Scopus ID
Publisher
Emerald
The purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities.
Subjects
Lead markets
Frugal Innovations
India
Disruptive innovations
Bottom of the pyramid
Innovation
Emerging markets
DDC Class
330: Wirtschaft
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