Which customers pay? predicting value pre and post sales

Publikationstyp
Doctoral Thesis
Publikationsdatum
2020
Sprache
English
Author
Beirau, David 
Advisor
Lüthje, Christian 
Referee
Ringle, Christian M. orcid-logo
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
Hamburg
Examination Date
2019
Institut
Innovationsmarketing W-3 
TORE-URI
http://hdl.handle.net/11420/5270
Citation
Springer Gabler (2020)
Publisher
Springer Gabler
DDC Class
330: Wirtschaft