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Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers
Publikationstyp
Journal Article
Date Issued
2024
Sprache
English
Volume
34
Issue
2
Start Page
1012
End Page
1034
Citation
Journal of Marketing for Higher Education 34 (2): 1012-1034 (2024)
Publisher DOI
Scopus ID
Publisher
Taylor & Francis
Peer Reviewed
true
This study aims to contribute to the existing literature on higher education marketing by proposing and empirically testing a theoretical model linking higher education quality, student satisfaction, and subjective well-being. The bottom-up spill over theory, the stimulus-organism-response theory, and the expectancy-disconfirmation theory, inform the development of the theoretical model of the study. A cross-sectional survey design is adopted, and data are collected from a sample of students from Mauritian Universities. The model is estimated and tested using a variance-based and prediction-oriented approach to structural equation modelling, specifically partial least squares structural equation modelling (PLS-SEM). The results demonstrate that approximately one-fifth of university students’ subjective well-being is explained by the quality of their student life and their satisfaction with higher education services. Based on these empirical results, we discuss and present key implications for higher education marketing.
Subjects
PLS-SEM
Quality
Satisfaction
SOR theory
spillover theory
well-being
DDC Class
650: Management